Staying true to the vision of Fred Rogers, we help children grow as confident, competent, and caring human beings.
The foundation of every child’s healthy development is the power of human connection. Whether we are parents, educators, media creators, or neighbors, each of us has unique and enormous potential to nourish children’s lives with positive interactions.
Respect: We recognize the dignity and potential of all children and the powerful impact adults have in their lives.
Deep and Simple: Whether you are a child or an adult, substance and authenticity still have a place in this world. We develop meaningful programs that emphasize the importance of connecting with children and families.
Empathy: We know that understanding and compassion are fundamental to children’s healthy social and emotional development.