Resource Database

Nutritional Content of Food Advertised During the TV Programs Children Watch Most

Harrison, Kristen; Marske, Amy L.

Published: September 2005, American Journal of Public Health, p. 1568-1574

Description

The authors sought to code food (nutritional content and food type and eating occasion) and character (cartoon and live action) attributes of food advertisements airing during television programs heavily viewed by children, and to represent and evaluate the nutritional content of advertised foods in terms of the nutrition facts label. CONCLUSIONS. Snacks, convenience, and fast foods and sweets continue to dominate food advertisements viewed by children. Advertised foods exceed RDVs of fat, saturated fat, and sodium, yet fail to provide RDVs of fiber and certain vitamins and minerals. [Abstract from author]

Topic(s): Advertising/Marketing

User Type(s): Educator, Journalist, Policymaker, Researcher

Return to the main Resource Database page.