Resource Database

It’s Child’s Play: Advergaming and the Online Marketing of Food to Children

Description

Webcast of Roundtable discussion accompanying release of report, July 19, 2006. From the website: Concerned about the high rates of childhood obesity in the U.S., policymakers in Congress, the Federal Trade Commission and agencies such as the Institute of Medicine have explored a variety of potential contributing factors, including the marketing and advertising of food products to children. One area where policymakers have expressed interest, but have also noted a lack of publicly available data, is in the realm of online food marketing to children. The Kaiser Family Foundation released the first comprehensive analysis of the nature and scope of online food advertising to children to help inform policymakers, advocates and industry experts. The report, It’s Child’s Play: Advergaming and the Online Marketing of Food to Children, found that more than eight out of ten (85%) of the top food brands that target children through TV advertising also use branded websites to market to children online. This report was released at a forum on Wednesday, July 19, 2006, in Washington, DC, that included a roundtable discussion featuring food industry leaders, government health officials and consumer advocates.

Topic(s): Advertising/Marketing, Interactive Media, Physical Health

User Type(s): Academic, Advocate, Journalist, Policymaker

Address

Kaiser Family Foundation
Program for the Study of Entertainment Media and Health
2400 Sand Hill Road
Menlo Park , California 94025

Contact Information

Phone(s): 650-854-9400
URL(s): http://www.kff.org/entmedia/entmedia071906pkg.cfm

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