Resource Database

Baby Videos Deceptive, Advocacy Group Argues

Meltz, Barbara F.

Published: May 2, 2006, Boston Globe, p. C1

Description

In the Complaint, CCFC said Baby Einstein and Brainy Baby lure parents into thinking babies will be smarter if they watch the videos.  The complaint asks the FTC to stop the companies from making educational claims and to require a disclaimer on websites, videos, and DVD packaging similar to the ones on cigarette packs telling parents that television may be harmful to a baby’s health.  It cites the American Academy of Pediatrics’ recommendation that children 2 and younger not watch any TV.

Topic(s): Early Learning, Media

User Type(s): Advocate, Educator, Journalist, Policymaker

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